Effect Size

Effect size answers the question a p-value can't: not whether there's a difference, but how big it is. It's the number p-values miss — and the one that tells you whether a result actually matters.

What it is

A hypothesis test tells you whether an effect is probably real. It says nothing about whether that effect is large enough to care about. Effect size fills the gap: it's a standardized number for the magnitude of a difference or relationship, and — unlike a p-value — it doesn't grow just because you collected more data.

That independence from sample size is the whole point. Two studies can both report "p < 0.001" while one found a difference you'd never notice and the other found one that changes everything. The effect size is what separates them.

The formula

For the difference between two group means, the standard measure is Cohen's d — the gap between the means expressed in pooled standard-deviation units:

d = ( x̄₁ − x̄₂ ) / s_pooled

where spooled is the pooled standard deviation of the two groups (a sample-size-weighted blend of each group's spread). A d of 1.0 means the two means sit a full standard deviation apart.

Effect size isn't only for mean differences. For the strength of an association, the correlation coefficient r and its square (the share of variance explained) are themselves effect sizes. For an ANOVA across several groups, η² (eta-squared) plays the same role — the proportion of total variance attributable to group membership.

Cohen's dConventional label
d ≈ 0.2Small
d ≈ 0.5Medium
d ≈ 0.8Large

These cutoffs are conventions, not laws — Cohen offered them as a fallback when no field-specific benchmark exists. In a high-stakes domain a "small" d can be hugely important; in a noisy one a "large" d may be routine. Context decides.

How to read it

The key insight is that a p-value conflates effect size and sample size. The same true difference produces a smaller p-value as n rises, so with enough data even a microscopic effect crosses the significance threshold. That makes "significant" a poor proxy for "important."

Effect size breaks them apart. Because it's measured in standard-deviation (or variance-explained) units rather than tail probabilities, it stays put no matter how many rows you add. So the discipline is simple: always report the effect size alongside the p-value. The p-value tells you whether the effect is probably non-zero; the effect size tells you whether anyone should care.

A worked example. A study of 10,000 users finds a new layout lifts the average session from 5.00 to 5.05 minutes, with p = 0.001 — comfortably "significant." But if the standard deviation of session length is 2 minutes, Cohen's d = (5.05 − 5.00)/2 = 0.025, far below even the "small" threshold. The effect is real and reliably non-zero, yet trivially tiny: the giant sample, not the layout, is what made p small. Report only the p-value and you'd oversell the result; report the d and the truth is obvious.

What effect size is not

  • Not a significance test. It measures magnitude, not whether the magnitude is distinguishable from zero — that's the p-value's job.
  • Not inflated by sample size. Adding rows tightens its confidence interval but doesn't push the estimate up.
  • Not automatically "important." The small/medium/large labels are defaults; importance depends on the field and the stakes.
  • Not a single number. d, r, , and η² each fit a different design — pick the one that matches your test.
How Stratum computes it. Stratum's two-sample comparison reports the mean difference together with its confidence interval — the raw effect in the variable's own units, which is often the most interpretable effect size of all. Its handling of missing values, degrees of freedom, and number formatting follows the conventions page, so the figures reconcile against any standard package.

See also

Try it free
Effect-size calculator — get Cohen's d from two means and SDs in your browser
Related terms
P-Value · Confidence Interval · Correlation Coefficient
In the app
Run a two-sample comparison and read the mean difference and its interval

A p-value is half the story — it says an effect is probably there. The effect size is the other half: how big it is. Wrap that in a confidence interval for precision and you've told the whole story, not just the significant-or-not headline.